When he left his position on the board of directors, of what is now Virgin Media, Bob invested £60,000 to launch Sweet Causes Limited and to promote the Charity Sweets brand of confectionery. After many knock backs, recessions, sweat and tears, late nights and long weekends they have now a £3M per annum business employing 100 people and have to date donated over £500,000 to charity, his partner Sue, later joined the company on a full time in 2010 to take over all of the administration functions to the company.